Episode 9 – Has the Gig Economy Already Affected Insights Professionals?

In this episode, we explore the gig economy and ask whether it's having an impact on the market research industry. We look at the societal changes taking place, shifting consumer attitudes, the effect on insights professionals and deep dive into conflicts with research sampling.

Although freelancers in the insights industry have been insulated to date - offering a highly skilled service in a complex environment – we cannot ignore the wider changes and what it means for the sector.