May 13, 2021
In this episode of the MRX Lab, we look at the roles of customer, user and human experience research. We look back at the origins of UX and CX to investigate how they have evolved over time and what might be in store next.
We also deep dive into the emerging field of human experience research. While still new, definitions that agree on one thing. HX involves understanding and designing for human emotion – it seeks to answer questions about people, not interactions or things.
April 21, 2021
On the latest episode of the MRX Lab, we interview Charlotte Evans on how to effectively connect with long-term market research participants. An expert in engagement, Charlotte highlights why this is such an important topic for insight professionals to understand.
We discuss the differences between participant engagement based on project factors, such as length or methodology – in addition to the tactics that remain the same across all types.
March 23, 2021
In this episode we speak with Sally Nicholls on how to approach the design stage of the research process. Drawing on years of experience, Sally highlights the common challenges that insight professionals face and practical ways to overcome them.
In particular, we discuss the role of robust debate - finding the common ground between insight professionals and stakeholders. Additionally, Sally draws attention to the real-world considerations that must be factored into effective research design.
February 17, 2021
In this episode of the MRX Lab, we are joined by Gareth Bowden and Sally Nicholls from FlexMR to explore the common challenges that can hold up a research project before it even gets off the ground.
Over 10 minutes, discuss the ways in which insight professionals can avoid these challenges – speeding up the research process and driving improvements in efficiency. Gareth highlights the importance of a reliable network, while Sally underlines the need for flexibility and adaptability.
January 22, 2021
The MRX Lab is back for a second season. In this episode, we're joined by FlexMR CEO, Paul Hudson, to discuss the emerging topic of insights empowerment.
Over 10 minutes, we look at the role of efficiency, reach and influence as key drivers of change and investigate creative tactics for overcoming common challenges. Paul highlights the role of video in activation, and identifies how empowerment moves data out of insights departments to underpin a customer-centric culture.
November 20, 2020
In this episode, we look at the opposing forces of globalization and localization. What do these trends mean for the market research industry and how do they affect the work that we do?
In the second half of the episode, we outline simple ways in which market research teams under pressure to deliver more for less can influence both global decisions and act as the voice for territorial differences at the same time.
November 9, 2020
In this episode, we look at philosophical constructs of knowledge, and how our beliefs about the nature of information shape the work we do. In particular, we discuss the ideas of rationalism, empiricism and pragmatism through the lens of the insights sector.
Throughout the course of this episode, we investigate the theses that define each of these systems, the key differences between them and identify how we can use each to deliver more impactful research.
October 21, 2020
In this episode, we investigate three project management methodologies that are not agile. Agile research has quickly become part of the insights lexicon, but there is also much to be learnt from examining other techniques that have guided management principles over the past decades.
Over ten minutes, we dive into the manufacturing roots of waterfall, the extreme ends of agile that comprise lean ideals, and the statistically driven Six Sigma process.
October 1, 2020
In this episode, we discuss a valuable but rarely discussed soft skill that plays a vital role in research – critical thinking. While strategic thinking may have taken the spotlight in recent years, the ability to think in a critical manner and minimise cognitive bias is one all insights professionals need to succeed.
Over ten minutes, we examine some of the potential reasons why critical thinking may have been side-lined, what value it holds and some simply ways to develop the skill.
September 8, 2020
In this episode, we talk about the economic principles that are relevant to the insights industry. We start by defining the key differences between behavioural and more traditional economics, as well as exploring how the two fields have blurred lines of enquiry.
Over the second half, we dive into a number of key economic ideas and how they relate to the work researchers undertake – from marginality to calculating cost, understanding trade-offs to the role of incentives.