As the volume of available data sources increases and business decision making becomes ever-more distributed, how do you capture stakeholder attention and ensure insight has a seat at the table? Joining us to answer that question Maria Twigge, Research Director at FlexMR. We touch on the importance of creativity and innovation in presenting market research results, the skills insight professionals need to take advantage of new ideas and what the future of insight reporting might look like.
In an ever-expanding sea of options, it can be difficult to find the right mix of market research data collection methods. In this episode, we dive into the decision-making process and investigate how you can audit your research skills and investments in relation to the needs of your company. We discuss a set of four key questions that you should ask in order to develop the right balance.
What does it mean to humanise data? This episode dives into the meaning of this often-misunderstood option in the insight professional’s toolkit. We investigate the alternate definitions before working through an example of the ways in which buyer personas can be brought to life. The episode closes with an exploration of where and when to apply the practice, and how to overcome the most difficult challenges.
In this episode, we’re joined by Dan Siddle, Senior Consumer and Brand Insights Manager for Western Europe at the Molson Coors Beverage Company. We discuss how insight teams can dig deeper into key questions, understand needs and prioritise projects.
Dan shares advice for managing proactive and reactive research, criteria for evaluating priorities and processes for streamlining business relationships. We also touch on navigating the uncertainty around major exploratory projects.
In this episode of the MRX Lab, we look at the roles of customer, user and human experience research. We look back at the origins of UX and CX to investigate how they have evolved over time and what might be in store next.
We also deep dive into the emerging field of human experience research. While still new, definitions that agree on one thing. HX involves understanding and designing for human emotion – it seeks to answer questions about people, not interactions or things.
On the latest episode of the MRX Lab, we interview Charlotte Evans on how to effectively connect with long-term market research participants. An expert in engagement, Charlotte highlights why this is such an important topic for insight professionals to understand.
We discuss the differences between participant engagement based on project factors, such as length or methodology – in addition to the tactics that remain the same across all types.
In this episode we speak with Sally Nicholls on how to approach the design stage of the research process. Drawing on years of experience, Sally highlights the common challenges that insight professionals face and practical ways to overcome them.
In particular, we discuss the role of robust debate - finding the common ground between insight professionals and stakeholders. Additionally, Sally draws attention to the real-world considerations that must be factored into effective research design.
In this episode of the MRX Lab, we are joined by Gareth Bowden and Sally Nicholls from FlexMR to explore the common challenges that can hold up a research project before it even gets off the ground.
Over 10 minutes, discuss the ways in which insight professionals can avoid these challenges – speeding up the research process and driving improvements in efficiency. Gareth highlights the importance of a reliable network, while Sally underlines the need for flexibility and adaptability.
The MRX Lab is back for a second season. In this episode, we're joined by FlexMR CEO, Paul Hudson, to discuss the emerging topic of insights empowerment.
Over 10 minutes, we look at the role of efficiency, reach and influence as key drivers of change and investigate creative tactics for overcoming common challenges. Paul highlights the role of video in activation, and identifies how empowerment moves data out of insights departments to underpin a customer-centric culture.
In this episode, we look at the opposing forces of globalization and localization. What do these trends mean for the market research industry and how do they affect the work that we do?
In the second half of the episode, we outline simple ways in which market research teams under pressure to deliver more for less can influence both global decisions and act as the voice for territorial differences at the same time.