Episode 7 - Evaluating Art & Advertising as Reporting Techniques

In this episode, we investigate the research to action divide and look to whether creative reporting techniques can provide a path to closing it. We hone in on advertising and art as two key fields from which to draw inspiration and examine the techniques used to motivate audiences.

We look at the role of attention, novelty and emotion in creating a memorable, engaging visuals and contrast how creative reporting techniques perform against more traditional alternatives.