Episode 5 - Customer, User and Human Experience Research

In this episode of the MRX Lab, we look at the roles of customer, user and human experience research. We look back at the origins of UX and CX to investigate how they have evolved over time and what might be in store next.

We also deep dive into the emerging field of human experience research. While still new, definitions that agree on one thing. HX involves understanding and designing for human emotion – it seeks to answer questions about people, not interactions or things.