Episode 5 - Applying the Principles of Design Thinking to Market Research

In this episode, we look at the practice of design thinking and its relevance as a philosophy to market research and insight. We frame the context in which design thinking principles can be most effectively applied and break down the process into its component parts.

Last, we touch on learnings can be taken from design thinking into our day-to-day activities, but caution against overuse and generalisations that often pervade such narratives.