Episode 4 - Memes As A Language For Visual Communication

In this episode, we investigate the use of memes in online qualitative research, and how to decode the complex meaning that can be found in them. We take three examples from recent history; the emoticon, the distracted boyfriend and the Dolly Parton challenge - applying semiotic analysis to uncover the social and cultural data they reveal.

Finally, we turn to the skills and processes required to turn memes from strange curio to source of useful, relevant research data.