Episode 3 - Effective Approaches to Research Design

In this episode we speak with Sally Nicholls on how to approach the design stage of the research process. Drawing on years of experience, Sally highlights the common challenges that insight professionals face and practical ways to overcome them.

In particular, we discuss the role of robust debate - finding the common ground between insight professionals and stakeholders. Additionally, Sally draws attention to the real-world considerations that must be factored into effective research design.