Episode 11 – How the Slow Movement Challenges Agile Market Research

In this episode, we talk about the slow movement; cultural revolution against the notion that faster is always better. We identify some of the key areas that the movement has influenced and ask whether there is a place for market research that is conducted at a deliberately slow pace.

Over the course of 10 minutes, we examine how science, journalism, marketing and other practices have been affected before turning our sights on the popularity of agile practices in market research.